Spotting a problem is only the first step. This session shows you how to turn it into a solution idea that can actually be tested and that creates clear value for customers. You will learn to identify the assumptions about problem, customer and solution that matter most, and to test them first. We look at what makes a good MVP, how to strip it down to the essentials, and how to validate key hypotheses with minimal effort. Finally, you will learn to tell real evidence from false signals and decide on your next steps with confidence.