A product that works is not yet a business. In this session, we explore what it takes to build a business model that lasts. You will learn to distinguish between customers, users, decision-makers and the people who actually pay, and how to connect customer value, willingness to pay and pricing. We then turn to go-to-market: how to get from the very first customer conversation to customers who successfully use your product. You will also learn to read early sales and revenue for signs of a repeatable business model.
